Behind the Scenes
Wearing something once and tossing it in the wash? That’s a thing of the past. Our mission is to elevate everyday clothing and make it resilient to real life. That’s why we develop our fabrics in our own overseas laboratory—designed to withstand more, so you can do more.
Our Technology in Action
Our FreshCore™ technology is applied directly to the yarn instead of coating the fabric surface. This preserves the natural feel and breathability of the material. FreshLAB products are specially designed to look and feel just like traditional, untreated clothing—only smarter.
Tested with Precision
At every stage of production, we repeatedly check for quality and performance. Odor and stain resistance, wrinkle control, and fabric quality are all meticulously tested to ensure top performance.
We Promise
We’re confident you’ll love our products. So much so that we offer a 1-year performance guarantee. If any item doesn’t meet our quality standards, we’ll make it right—no hassle, no stress.
Wash Less, Wear More
The biggest environmental impact of clothing happens during its use. With our Fresh technology, you can wash less, save energy, and reduce water consumption. In other words, you’re not just making a better choice for yourself—but for the planet too.